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Build Your Media Strategy

Generate Leads and Sales

Identify Your Target Market

The first step for success is to know everything about your target audience. What are their buying habits? What platforms do they consume their media on? Know who you are selling to before you start selling.

Identify Your Target Market

The first step for success is to know everything about your target audience. What are their buying habits? What platforms do they consume their media on? Know who you are selling to before you start selling.

Create A Plan

The most crucial step is to plan. It will make the entire process run with ease and help mitigate any problems that might arise. You need to know what content you’ll need, how you’ll deliver that content, what the sales funnel looks like, the email campaigns, how social media will tie in, are there any promotions or offers given and at what part of the funnel. There are so many variables to account for.

Create A Plan

The most crucial step is to plan. It will make the entire process run with ease and help mitigate any problems that might arise. You need to know what content you’ll need, how you’ll deliver that content, what the sales funnel looks like, the email campaigns, how social media will tie in, are there any promotions or offers given and at what part of the funnel. There are so many variables to account for.

Setup Systems and Processes

Executing your plan requires a system to help drive the entire content marketing process. As your content generates leads they enter an automated sequence of events and if then statements. The result is funneling your best leads to make a purchase. The process only starts here as you continuously nurture leads within your automated system – where the real customer loyalty is created. This entire process happens as you sleep allowing you time to focus on the important things that matter most to your business or brand.

Setup Systems and Processes

Executing your plan requires a system to help drive the entire content marketing process. As your content generates leads they enter an automated sequence of events and if then statements. The result is funneling your best leads to make a purchase. The process only starts here as you continuously nurture leads within your automated system – where the real customer loyalty is created. This entire process happens as you sleep allowing you time to focus on the important things that matter most to your business or brand.

Content Creation

Content creation is what your end viewer will see so it should represent your business or brand accurately. It should be engaging and entertaining. Wether it’s humor, story-telling, or passion you’re going for – it all needs to resonate well with your audience. If you’re promoting a product or service you need to provide some value before they even make the purchase.

Content Creation

Content creation is what your end viewer will see so it should represent your business or brand accurately. It should be engaging and entertaining. Wether it’s humor, story-telling, or passion you’re going for – it all needs to resonate well with your audience. If you’re promoting a product or service you need to provide some value before they even make the purchase.

Execute Plan

After the content has gone through the editing process it needs a form of distribution which could be YouTube, your own site, or other social outlets. This content is used to draw new leads into your automated system so that when they enter they are nurtured with additional content you’ve created. The process is continuous but this all happens automatically with the system we put in place. Your automated system set up should help narrow down those highly engaged users.

Execute Plan

After the content has gone through the editing process it needs a form of distribution which could be YouTube, your own site, or other social outlets. This content is used to draw new leads into your automated system so that when they enter they are nurtured with additional content you’ve created. The process is continuous but this all happens automatically with the system we put in place. Your automated system set up should help narrow down those highly engaged users.

Analyze Results

Through the use of analytics, results can be measured to show how effective content marketing is at generating leads for your business or brand. A/B testing can also help determine whether one landing page or campaign was more effective than another. The data you collect will help you fine tune your strategy or cause you to pivot in a new direction.